May 31, 2026 6 a.m.. Are younger people rejecting wine? Do millennials and Gen Zers, who tend to drink less than did baby boomers, … …read more

Source:: <a href=https://www.google.com/url?rct=j&sa=t&url=https://www.opb.org/article/2026/05/31/gen-z-millennial-wine-sales/&ct=ga&cd=CAIyGjJlYmU3ODA4NmVhN2IyZDc6Y29tOmVuOlVT&usg=AOvVaw1xRNd33Vxur-AkV-CGZHtd class="colorbox" title="Think Gen Z and millennials are killing wine sales? Washington industry pros say it’s more …” >Google Search — Millennials