Everlane, one of the early direct-to-consumer darlings, was reportedly sold to Shein by majority owner L Catteron over the weekend. …read more

Source:: <a href=https://www.google.com/url?rct=j&sa=t&url=https://www.midlandco.com/everlanes-sale-to-shein-is-another-nail-in-the-coffin-for-millennial-dtc-brands/&ct=ga&cd=CAIyGjJlYmU3ODA4NmVhN2IyZDc6Y29tOmVuOlVT&usg=AOvVaw2bDh-eMihUHZRmGw7MA8UI class="colorbox" title="Everlane's sale to Shein is another nail in the coffin for millennial DTC brands – Midland” >Google Search — Millennials