Packaged consumer goods brands are leveraging global movie and anime franchises such as Harry Potter, One Piece, and Pokémon to drive engagement. …read more

Source:: <a href=https://www.google.com/url?rct=j&sa=t&url=https://www.livemint.com/industry/global-icons-snacks-coffee-biscuits-india-grocery-aisles/amp-11775793303795.html&ct=ga&cd=CAIyGjJlYmU3ODA4NmVhN2IyZDc6Y29tOmVuOlVT&usg=AOvVaw0rvXQzlqa5_Mh2ASw9NsKu class="colorbox" title="
Millennials, Gen Z: Your childhood icons are now selling biscuits and coffee. | Mint” >Google Search — Millennials