When their spending on alcohol is measured as a share of income, it matches that of millennials at similar ages. The narrative that Gen Z is … …read more

Source:: <a href=https://www.google.com/url?rct=j&sa=t&url=https://www.vinetur.com/en/2026010894587/gen-z-alcohol-spending-matches-millennials-despite-sober-reputation-study-finds.html&ct=ga&cd=CAIyGjJlYmU3ODA4NmVhN2IyZDc6Y29tOmVuOlVT&usg=AOvVaw1C6RydpupYsOc-vHXlWxg9 class="colorbox" title="Gen Z Alcohol Spending Matches Millennials Despite Sober Reputation, Study Finds” >Google Search — Millennials