Millennials aren’t just buying into brands; they’re looking for values, impact and balance that align with how they want to live and lead. …read more

Source:: <a href=https://www.google.com/url?rct=j&sa=t&url=https://www.forbes.com/councils/forbesbusinesscouncil/2025/12/23/the-next-generation-of-franchisees-what-millennials-want-from-brands/&ct=ga&cd=CAIyGjJlYmU3ODA4NmVhN2IyZDc6Y29tOmVuOlVT&usg=AOvVaw31HVfXo47K2aaf6IxfJNh6 class="colorbox" title="The Next Generation Of Franchisees: What Millennials Want From Brands – Forbes” >Google Search — Millennials