Julian Braithwaite is the Director General of the International Alliance for Responsible Drinking (IARD), a global not-for-profit that works to … …read more

Source:: <a href=https://www.google.com/url?rct=j&sa=t&url=https://fortune.com/2025/12/13/gen-z-drinking-20-percent-less-than-millennials-alcohol-productivity/&ct=ga&cd=CAIyGjJlYmU3ODA4NmVhN2IyZDc6Y29tOmVuOlVT&usg=AOvVaw0Q85thq1SxPSOuUwMJEM1q class="colorbox" title="Gen Z is drinking 20% less than Millennials. Productivity is rising. Coincidence? Not quite” >Google Search — Millennials