Brands that fail to embed wellness into their communication, whether through intrusive tactics risk backlash from Gen Z and millennials. …read more

Source:: <a href=https://www.google.com/url?rct=j&sa=t&url=https://campaignme.com/from-matcha-to-messaging-why-brands-must-speak-wellness-to-win-gen-z-and-millennials/&ct=ga&cd=CAIyGjJlYmU3ODA4NmVhN2IyZDc6Y29tOmVuOlVT&usg=AOvVaw1f2uF8p3JIjVF19gd44cVP class="colorbox" title="From matcha to messaging: Why brands must speak wellness to win Gen Z and millennials
” >Google Search — Millennials