Dads in this generation stand out for their zeal for retail, according to our study of 1000 U.S. based millennial parents. …read more

Source:: <a href=https://www.google.com/url?rct=j&sa=t&url=https://fortune.com/2025/12/12/millennial-dads-fatherhood-holiday-spending-consumer-retail-ecommerce/&ct=ga&cd=CAIyGjJlYmU3ODA4NmVhN2IyZDc6Y29tOmVuOlVT&usg=AOvVaw0wU70_VXJew54xOdyiUHsy class="colorbox" title="Meet the 2025 holiday white whale: the Millennial dad spending $500+ per kid | Fortune” >Google Search — Millennials