The economics of alcohol are changing, and so is the definition of growth. Gen Z is drinking differently and it isn’t just a lifestyle trend. …read more

Source:: <a href=https://www.google.com/url?rct=j&sa=t&url=https://www.aol.com/finance/gen-z-drinking-20-less-140500834.html&ct=ga&cd=CAIyGjJlYmU3ODA4NmVhN2IyZDc6Y29tOmVuOlVT&usg=AOvVaw30s3hj5W0Nn-v6aAjc9ETv class="colorbox" title="Gen Z is drinking 20% less than Millennials. Productivity is rising. Coincidence? Not quite” >Google Search — Millennials